Dearest Marketing Mages—
So we're getting ready to implement some tracking via Facebook pixel in TNEW. I've done the requisite searching about implementation, whether it be via system tables or the TNEW, but I'm curious about what kind of data you all are getting back from this Facebook pixel?
Noob alert—while I understand that a pixel is involved in tracking, I don't really fully get what data the Facebook pixel is returning, tracking, etc.
For instance—does it return any transactional data on what we hope is a purchase? Part of me is thinking about utilizing a promo code embedded in a link in tandem with the pixel to get a fuller picture.
So I'm curious what folks who are using Facebook pixels are getting back in terms of actual data, and if I'm on the right track with source/promo codes in getting a picture not only of click-throughs and time spent on the page, but actual transaction data like dollars spent and productions purchased.
Thank you!
Brian Jones
Hi Brian,
We're on TNEW and have the Facebook pixel implemented using Tag Manager. There are two tags in our setup:
All pages except receipt.aspx: simple PageView event
Only receipt.aspx: combination of PageView and Purchase event. The Purchase event passess over the full order amount ($) and currency type (AUD).
TNEW uses Google's standard ecommerce data layer, so you can pull out more if you like: http://www.tessituranetwork.com/tn_express_web_user_guide/TNEW.htm#Topics/Web_Analytics_and_Tracking_Codes.htm
I did plan on sending over more data to Facebook so I could use the Product Catalog on dynamic ads: https://developers.facebook.com/docs/marketing-api/dynamic-product-ads/product-catalog/v2.8
I hit some snags in getting the product feed out of Tess so just gave up. Wouldn't be impossible though, and would certainly amplify your Facebook ad spend...
Happy to send over my Tag Manger setup if you want it.
Best
dgh