Dearest Marketing Mages—
So we're getting ready to implement some tracking via Facebook pixel in TNEW. I've done the requisite searching about implementation, whether it be via system tables or the TNEW, but I'm curious about what kind of data you all are getting back from this Facebook pixel?
Noob alert—while I understand that a pixel is involved in tracking, I don't really fully get what data the Facebook pixel is returning, tracking, etc.
For instance—does it return any transactional data on what we hope is a purchase? Part of me is thinking about utilizing a promo code embedded in a link in tandem with the pixel to get a fuller picture.
So I'm curious what folks who are using Facebook pixels are getting back in terms of actual data, and if I'm on the right track with source/promo codes in getting a picture not only of click-throughs and time spent on the page, but actual transaction data like dollars spent and productions purchased.
Thank you!
Brian Jones
We're not on TNEW but I implemented the Facebook Tracking Pixel on our website a couple months ago. From the data I'm looking at now, it only tracks basic stuff (which I can better track in Google Analytics):
So far I've only used the pixel data for one ad - anyone who visited our site in the past 14 days - but I'm hoping to try out another ad soon that is a little more advanced. Maybe someone who went to our current special exhibition page but didn't make it to the receipt page of a ticketing transaction.
I'm really geeking out about Facebook's Custom Audiences - pulling in an Excel list exported from Tessitura and targeting those people - over the pixel audience.
Have fun!Eric
Eric Mueller, Digital Marketing ManagerScience Museum of Minnesota