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Tracking Google Grant Revenue in Tess

Krystle Kline (Past Member)
$organization

Hi,

Is anyone tracking Google Grants/AdWords revenue in Tessitura? We have a custom site and we used to track revenue by appending a source number to the end of the link - ex. www.sigtheatre.org?promo=12345, which would put source 12345 on all transactions that came to our site through that link. Now with the new extended ad format people can see the full URL, including the source at the end, which is not ideal. Have any of you found a good workaround for this?

Krystle Kline

Digital Media Manager

Signature Theatre

  • $organization
    Hello Krystle, Google Grants should allow you to have both a final url (the ad link destination) and a display url that can be revised to appear however you choose. Take a look at this example: http://imgur.com/T8WELCN The ad editing window in Google Grants gives you two fields to utilize for the display url, and many Adwords marketers consider these fields to be effective additional real estate for ad copy. Best, Bill Spellman Sr. Digital Marketing Manager, AT&T Performing Arts Center


    [edited by: Bill Spellman at 6:31 PM (GMT -6) on 8 Feb 2017]