Greetings:
The Marketing group for the conference planning committee is looking for presenter candidates for the following sessions. We’ve gotten some great responses so far, but still have some slots open. If anyone is interested (or knows of someone who might be), please contact me directly at gstickney@tessituranetwork.com. Thank You!!!
Decision Making Using T-Stats:
You've seen how T-Stats can be an invaluable tool for analyzing your data. Now learn how this tool can be used to help better inform your marketing and sales strategies. Presenters will share case studies to illustrate how T-Stats was used to explore a problem or challenge and how business decisions were informed or changed by the resulting data.
Segmentation 101:
Presenters from organizations of varying sizes and expertise will discuss the basics of segmentation in Tessitura. Learn how to classify and maintain customer segments by value, behavior or lifestyle.
Advanced E-Marketing Tools:This "quickfire" session will feature six to eight organizations that will share their experience in advanced E-Marketing strategies. Topics will include social networking, email segmentation and personalization, search engine optimization and paid internet advertising. Focus will be given to how these tools are used in conjunction with Tessitura.
Measuring Campaign Effectiveness and Finding Time to Do It:
How do you know whether your marketing campaigns are working? Presenters will share effective and time-saving tools in Tessitura for measuring campaign effectiveness.