Hello,
For the last couple of years, we've been capturing customer email addresses for those people who wish to use our wifi whilst on site. We are then sending marketing emails to those people. At the moment, we're managing those email addresses outside of Tessitura and importing them as a separate list into Wordfly but it's starting to become an issue as the numbers grow.
Is anyone else capturing email addresses via wifi, and if so, are you importing those into Tessitura and creating accounts for them?
We have a concern that by creating accounts for people who have not gone through the full sign up process may be a barrier for ticket sales as they won't realise they have an account and will try to set up a new account with the same email address and then get an error to say that an account with that email address already exists.
Many thanksGemma
Gemma,
When we were at Mount Vernon this past conference, in order to use their wifi they had you provide your email address and if I remember correctly there was a marketing sign up on the sign up as well.
They've been sending me emails since, so there's one org you could contact.
Michele