Hi there,
We're reevaluating our current subscription model which is a traditional, full-season subscription in which the entire year's performances go on sale at once in early July (must buy three shows to receive seats until the subscription period ends in August).
Like many organizations, we've been on a downward trajectory over the last 3-4 years and are rethinking our model. We've noticed that the shows that suffer most with our current subscription model often fall in the second half of the year, and have heard from many that they can't commit to shows in March or April when they go on sale the previous July.
We're exploring the possibility of dividing the season into two mini-subscriptions, one that goes on sale at the usual time, and then unveiling the rest of the year's shows in November or December.
Anyone currently doing this, or know an organization that is? Would love to hear about others' experiences.
Kevin Titterton
Director of Marketing, Flynn Center for the Performing Arts