Currently we have a graphic designer using Wordfly to design and distribute our marketing emails. We are looking at a new structure in which the graphic designer would have several templates created for the department and someone within the department would be placing the content into the template or creating their own template in Wordfly. Is anyone else doing something similar? How does it work? What are the pros and cons? Any info is appreciated.
Thanks,
Janna
We are set up like the way you want to go... We have a few people (one dedicated to email campaigns) who use WordFly and create their own templates and emails. They worked out several design formats with the designer (i.e., different ones to be used for renewals vs. event suggestions, etc.), and and the designer only needs to provide new event images to be used in the email when requested.
it works well as new emails can be created quickly and easily by anyone and remain consistent with branding, and the graphic designer isn't stuck spending a lot of time on non-designer work.
Kevin.