Customer data collection onsite at events

Chuck,

Great question. We are thinking about some of the same issues.

Are you providing WiFi at these events? Do you ask for email address for the WiFi access? Could you also ask for a marketing opt in at the same time?

We may be considering the above. The next challenge would be integrating this data into Tessitura from the WiFi access point system.

If we were to do this we are starting to consider the need for "micro identities" for example just email address and an opt in status. Maybe a mobile device hardware "MAC address" from the wifi connection.

We are also thinking about how and if we might track these micro identities from visit to visit via MAC address regardless of whether the individual was a ticket purchaser or not. The next opportunity would occur if we could merging these micro identities with existing customers full customers in Tessitura...

If we had this kind of data this would help describing organizational impact. Identify facility use and may be useful for a number of other activities.

This might be a great conversation at our "Open Space" on Monday evening at TLCC 2015. Hope to see you there...

--Tom

On Wed, Jul 29, 2015 at 2:16 AM, Tessitura Marketing Forum wrote:

We have a number of open events throughout the year where we keep barriers to attendance as low as possible by having no advance registration. At the same time we want to gain some understanding of 1.) demographics on the audience and 2.) gather contact emails for further communications.

We are exploring a number of ideas such as volunteers onsite with ipads or clipboards gathering details coupled with some sort of incentive, such as a giveaway or raffle. What have others attempted in the past? What has worked? What hasn’t worked? What technology did you use, if any? Did you find the right giveaway that was just enough incentive to persuade customers to share their details?

Appreciate the feedback.

Chuck

Sydney Opera House



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Hi Tom,

Entering an email address to access free WiFi is a great idea.  i will add it to my list.  

Another one option I heard yesterday was having a photo booth where attendee enters email address and checks an opt-in box to get the photo.  I saw this at Gov Ball in NYC and seemed to work great there and could also be a big social media push for the event using a key hash tag.  

All the best, 

Chuck