Hi, Marketers!
Over the years I have found it increasingly frustrating that all email marketing benchmarking is done with for-profit businesses and the few non-profit benchmarks are for places like the American Cancer Society and similar organizations. Rather than wondering how we are doing compared to other non-profits arts organizations, I decided to create a benchmarking survey of my own.
Please take a few minutes and participate in a Email Marketing Benchmarking Survey here:
Normal 0 false false false EN-US X-NONE X-NONE
https://www.surveymonkey.com/s/tlcc2015_emailbenchmarking
If we get enough participation, we should have valuable data to share with all of you! The survey will be open until June 22.
Please share this link with the person at your organization responsible for the Email Marketing program.
Thanks!
LeeAnn Day, Digital Marketing Director
Straz Center for the Performing Arts