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Discount to segment but not using promo code?

Former Member
Former Member $organization

Hi friends,

We're developing a "trial subscription" offer that is deeply discounted. The offer is targeted at a specific segment of our patron base- about 100 hh. Because the offer is so good, we don't want to use a promo code so that we prevent it spreading too far and wide.

Any ideas on how to make this work? We thought through the use of rankings and constituency codes, but ran into problems. Here are more details:

 

Offer is being made to people in last season who were new to file and saw at least two shows.

Offer is x events for $x dollars.

Offer has expiration date.

We are on TNEW.

 

Thanks for your help! 

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  • Former Member
    Former Member $organization in reply to Michele Keutsch

    Hi Michele-

    Thanks for that idea. It may certainly be a solution. So if I understand it correctly, we'd use a promoted source code to mark the patrons that qualify for this offer. Then, there's a way to be sure that the promo code only works with those who have the source code on their record?

     

    Thanks,

    Will

  • $organization in reply to Former Member

    Hi Will,

    Actually, promoting a source code (ie. making it an inside source) doesn't restrict people that happen to have the password from using it. We've definitely encountered that here in previous promo code offerings. I think the point of the inside source is moreso that you know who you're marketing to vs an outside source where it could be anybody and everybody - but at the end of the day all sources are fair game to people that know how to access them.

    We're not on TNEW so I can't quite speak to the limitations there. I'd perhaps speak to your TNEW contact and see if they have any out-of-the-box recommendations. Perhaps you could implement some sort of ranking for these specific people and use that instead of a promo code?

    Good luck!

  • Former Member
    Former Member $organization in reply to Beth Hawryluk

    Hi Beth-

     

    I think you're right about rankings. That's the conclusion we've come to here. We don't often use rankings so we're thinking through how that would look. 

     

    The ranking itself is not a problem, but how and when to "unrank" these people so that if they pass on this offer and want to buy regular tickets, they can. 

     

    Thanks for your reply!