Is your organization working to bring in students and school groups by using targeted marketing efforts that utilize language and benchmarks set by state/national educational standards (e.g. - STEM, Common Core, Key Levels, etc.)?
We'd love to hear from you! We are featuring an education panel at the TLCC2015 conference in August that will discuss the pros and cons of "Convincing the Customer:Marketing Standards-Based Educational Programs" using methods similar to those above. Marketing gurus and educational staff from all the various types of cultural institutions are all welcome to join in the conversation.
If you'd like to be featured on our panel, or know of anyone doing this type of work in our community, please send me an email below. Thanks!
Beth Gillilandbgilliland@tessituranetwork.com