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"Best Practices" for Soft Bounces

Randall Mitchell
$organization

We are reviewing our WordFly integration in relation to handling response codes. I'd like to know how other organizations handle soft bounces.  Do your soft bounces eventually turn into a hard bounce? If so how long do you wait?  Is there anything you specifically do with your soft bounces? I appreciate any discussion or opinions. thanks!!

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  • $organization
    Hi Randall - 

    My understanding is that a soft bounce means an Out of Office type message and a hard bounce means that the email address isn't valid. I would presume that an Out of Office that's really saying that a person has left a company, etc will eventually turn into a hard bounce. I'm not inclined to pay much attention to soft bounce stats, but know I want to pin down exactly how we treat hard bounces--need to make sure changes to the record will be on the address level rather than simply marking the entire record Do Not Email, etc.

    If others have a different read on the soft bounce meaning, I would like to hear if my knowledge has become outdated though.

    Jamie



    JAMIE O'BRIEN

    ASSISTANT DIRECTOR OF DIGITAL SERVICES

    THE NEW 42ND STREET
    229 W 42ND STREET, NEW YORK, NY 10036
    JOBRIEN@NEW42.ORG
    646.223.3063
    WWW.NEW42.ORG
    The New 42nd Street



    On Wed, Mar 18, 2015 at 11:12 PM, Randall Mitchell <bounce-randallmitchell8646@tessituranetwork.com> wrote:

    We are reviewing our WordFly integration in relation to handling response codes. I'd like to know how other organizations handle soft bounces.  Do your soft bounces eventually turn into a hard bounce? If so how long do you wait?  Is there anything you specifically do with your soft bounces? I appreciate any discussion or opinions. thanks!!




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

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  • $organization
    Hi Randall - 

    My understanding is that a soft bounce means an Out of Office type message and a hard bounce means that the email address isn't valid. I would presume that an Out of Office that's really saying that a person has left a company, etc will eventually turn into a hard bounce. I'm not inclined to pay much attention to soft bounce stats, but know I want to pin down exactly how we treat hard bounces--need to make sure changes to the record will be on the address level rather than simply marking the entire record Do Not Email, etc.

    If others have a different read on the soft bounce meaning, I would like to hear if my knowledge has become outdated though.

    Jamie



    JAMIE O'BRIEN

    ASSISTANT DIRECTOR OF DIGITAL SERVICES

    THE NEW 42ND STREET
    229 W 42ND STREET, NEW YORK, NY 10036
    JOBRIEN@NEW42.ORG
    646.223.3063
    WWW.NEW42.ORG
    The New 42nd Street



    On Wed, Mar 18, 2015 at 11:12 PM, Randall Mitchell <bounce-randallmitchell8646@tessituranetwork.com> wrote:

    We are reviewing our WordFly integration in relation to handling response codes. I'd like to know how other organizations handle soft bounces.  Do your soft bounces eventually turn into a hard bounce? If so how long do you wait?  Is there anything you specifically do with your soft bounces? I appreciate any discussion or opinions. thanks!!




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

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