Telesales lead generation

Hi Jessica – This is excellent. Thanks for the detailed response.

From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Jessica Kalinski
Sent: Thursday, July 24, 2014 12:09 PM
To: Steven Jirjis
Subject: Re: [Tessitura Marketing Forum] Telesales lead generation

Hi Steven,

See my responses below each question.

Hope this helps-

Jessica - McCarter Theatre

Contact me directly at jkalinski@mccarter.org for more info.

How do you utilize Tessitura to generate leads? 

I used extraction manager to extract what type of patrons I want our Outbound staff to call on.  For example, after the first play in our five play theatre season, I may extract all the single ticket buyers of that first play, so the staff can call on them to see if they would like to purchase a four play subscription at a reduced rate.

What processes do you have in place for generating leads?

Once I extract the patrons I save it to a list and spot check it. I sometimes, at this point, manually delete some records that I may have not wanted to include.

I can then re save the list and print it out via a custom report that was built for McCarter. It has the PID, the first and last name and contact phone numbers.  I try to print it out double sided to save paper, and print it out on color paper to signify the different campaigns.  The hard copies work best for our processes.

How do you determine what customers you are targeting?

Via extraction manager. Utilizing price types and performance codes. As well as maybe zip code and Constituencies--whatever I need. I also use this to suppress anyone we DON'T want to call (Flagged as "no telemarket", trustees, etc)

What process is in place to track call history/sales?

We use a Custom Tab, and a custom radio button within that tab called "call log". There we can track the source (list), time of the call, user, outcome (no answer, call back, complete, etc), as well as a note section to record details of the conversation.

Our outbound staff processes their sales in a specific MOS called "Outbound", this way these orders can be tracked as well as paid commission on.  In addition we can restrict access to only events we want the Outbound office to sell (ie - we do not give them access to Student Matinee performances).

Hi Jessica – This is excellent. Thanks for the detailed response.

From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Jessica Kalinski
Sent: Thursday, July 24, 2014 12:09 PM
To: Steven Jirjis
Subject: Re: [Tessitura Marketing Forum] Telesales lead generation

Hi Steven,

See my responses below each question.

Hope this helps-

Jessica - McCarter Theatre

Contact me directly at jkalinski@mccarter.org for more info.

How do you utilize Tessitura to generate leads? 

I used extraction manager to extract what type of patrons I want our Outbound staff to call on.  For example, after the first play in our five play theatre season, I may extract all the single ticket buyers of that first play, so the staff can call on them to see if they would like to purchase a four play subscription at a reduced rate.

What processes do you have in place for generating leads?

Once I extract the patrons I save it to a list and spot check it. I sometimes, at this point, manually delete some records that I may have not wanted to include.

I can then re save the list and print it out via a custom report that was built for McCarter. It has the PID, the first and last name and contact phone numbers.  I try to print it out double sided to save paper, and print it out on color paper to signify the different campaigns.  The hard copies work best for our processes.

How do you determine what customers you are targeting?

Via extraction manager. Utilizing price types and performance codes. As well as maybe zip code and Constituencies--whatever I need. I also use this to suppress anyone we DON'T want to call (Flagged as "no telemarket", trustees, etc)

What process is in place to track call history/sales?

We use a Custom Tab, and a custom radio button within that tab called "call log". There we can track the source (list), time of the call, user, outcome (no answer, call back, complete, etc), as well as a note section to record details of the conversation.

Our outbound staff processes their sales in a specific MOS called "Outbound", this way these orders can be tracked as well as paid commission on.  In addition we can restrict access to only events we want the Outbound office to sell (ie - we do not give them access to Student Matinee performances).