Hello all,
Are any folks in Australia, NZ or the UK using WordFly's new SMS messaging functionality? If so, and if you're willing to share, I'd love to hear how you're dealing with opting customers it. It would be great to also hear how it's been going for you.
We're very interested in this, as soon as it rolls out in North America.
Steve
Hi Kelly,
Unfortunately, were not sure what the SMS response rate was because they had to ring in to book the tickets and so there was no tracking mechanism in place. We do know that we shifted most of the tickets that we wanted to move in a hurry, but beyond that, we don’t have exact figures.
In terms of set-up, as far as I’m aware, it’s no more complicated than sending an eDM via WordFly (and probably simpler, because you don’t have to do any visual layout work on an SMS – you just have to count the characters). There might be a bit of work for your Tessitura person in terms of setting up the phone numbers to output properly, but that’s it.
Cheers,
Matt
PS Also sorry not to have caught up with you at Conference as well. Hopefully next time!