Hi everyone,
We’ve had a customer request that he be completely removed from the database, and it’s been so long since I’ve had one of those requests that I thought I’d poll the forum and see how you all handle it. I was thinking of something along the lines of merging it into an anonymous account, possibly even changing the identifying info on the ‘bad’ record to anonymous first. I don’t like the idea of outright deletion, which could be nearly impossible if there are any transactions on the record. Any suggestions, comments or best practices to share?...
Cheers,
Kathleen
You can inactivate the record – your organization can create various reasons for the inactivation. If there is any possibility that the inactivation could be reversed you might want to add an Attribute that alerts folks that the record should never be activated without customer’s permission or the like.
From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Kathleen Smith Sent: Tuesday, March 18, 2014 6:29 PM To: McKinley, Leslie Subject: [Tessitura Marketing Forum] removing customer from database
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