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Order-Wide Credits

Tom O'Connor
$organization

Dear Tessitura Marketeers,

 

Does anyone have experience offering order-wide credits/rewards to customers (i.e. a credit toward a future order, instead of a dollar amount or percentage applied to each individual ticket), especially as part of online transactions? Or are you aware of others who have done this?

 

We are exploring this as a potential option for a program next season, but are having a challenge identifying the best way to set this up to:

 

1.     Work online.

2.     Reconcile appropriately with our performance statements, without falsely representing revenue that was not received.

3.     Avoid the issuing of a physical gift card/certificate.

4.     Make even a small amount of sense to the customer we are attempting to convert…

 

Any experience you can share, or colleagues whose contact info you will ruthlessly turn over to my clutches would be greatly appreciated.

 

Have a great weekend,

Tom

 

Tom O’Connor

Director of Marketing & Audience Development

 

ROUNDABOUT THEATRE COMPANY

231 West 39th St. | Suite 1200 | New York, NY 10018

Phone: 212.719.9393 ext. 346 | Fax: 212.869.8817

tomo@roundabouttheatre.org | roundabouttheatre.org

 

Parents
  • $organization

    I believe this is part of the pricing rules changes coming in v12.5.  A lot of us have been asking similar questions so I guess it’s a good thing to have soon!

     

    Shelley Salinas

    Box Office Manager

    COCA

     

    From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Tom O'Connor
    Sent: Friday, August 16, 2013 2:32 PM
    To: Shelley Salinas
    Subject: [Tessitura Marketing Forum] Order-Wide Credits

     

    Dear Tessitura Marketeers,

     

    Does anyone have experience offering order-wide credits/rewards to customers (i.e. a credit toward a future order, instead of a dollar amount or percentage applied to each individual ticket), especially as part of online transactions? Or are you aware of others who have done this?

     

    We are exploring this as a potential option for a program next season, but are having a challenge identifying the best way to set this up to:

     

    1.       Work online.

    2.       Reconcile appropriately with our performance statements, without falsely representing revenue that was not received.

    3.       Avoid the issuing of a physical gift card/certificate.

    4.       Make even a small amount of sense to the customer we are attempting to convert…

     

    Any experience you can share, or colleagues whose contact info you will ruthlessly turn over to my clutches would be greatly appreciated.

     

    Have a great weekend,

    Tom

     

    Tom O’Connor

    Director of Marketing & Audience Development

     

    ROUNDABOUT THEATRE COMPANY

    231 West 39th St. | Suite 1200 | New York, NY 10018

    Phone: 212.719.9393 ext. 346 | Fax: 212.869.8817

    tomo@roundabouttheatre.org | roundabouttheatre.org

     




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!
Reply
  • $organization

    I believe this is part of the pricing rules changes coming in v12.5.  A lot of us have been asking similar questions so I guess it’s a good thing to have soon!

     

    Shelley Salinas

    Box Office Manager

    COCA

     

    From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Tom O'Connor
    Sent: Friday, August 16, 2013 2:32 PM
    To: Shelley Salinas
    Subject: [Tessitura Marketing Forum] Order-Wide Credits

     

    Dear Tessitura Marketeers,

     

    Does anyone have experience offering order-wide credits/rewards to customers (i.e. a credit toward a future order, instead of a dollar amount or percentage applied to each individual ticket), especially as part of online transactions? Or are you aware of others who have done this?

     

    We are exploring this as a potential option for a program next season, but are having a challenge identifying the best way to set this up to:

     

    1.       Work online.

    2.       Reconcile appropriately with our performance statements, without falsely representing revenue that was not received.

    3.       Avoid the issuing of a physical gift card/certificate.

    4.       Make even a small amount of sense to the customer we are attempting to convert…

     

    Any experience you can share, or colleagues whose contact info you will ruthlessly turn over to my clutches would be greatly appreciated.

     

    Have a great weekend,

    Tom

     

    Tom O’Connor

    Director of Marketing & Audience Development

     

    ROUNDABOUT THEATRE COMPANY

    231 West 39th St. | Suite 1200 | New York, NY 10018

    Phone: 212.719.9393 ext. 346 | Fax: 212.869.8817

    tomo@roundabouttheatre.org | roundabouttheatre.org

     




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!
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