forecasting cash flow

Dear All,

We are a multi-genre performing arts center, with a range of presenting companies doing one-night and/or extended seasons with us.

We are starting to explore how best to forecast cash flow and whether Tessitura can help us to do so, especially considering:

• We generally don't know if an event exists until 2-3 weeks before it goes on-sale
• We only sell an allocation of tickets, which could change depending on the genre, presenter or performance
• Marketing activity that may cause sale spikes may not be known until days before it happens

Has anyone in this type of environment tackled trying to forecast cash flow before? Any input would be appreciated!

Beau @ Arts Centre Melbourne