We're currently looking into Dynamic Pricing as an organization, and I was hoping for some feedback from Development people about how it looks from the Development side of the organization--the posts about Dynamic Pricing that I was able to uncover here in the Forums were both a) from a couple of years ago, and b) mostly from the Ticketing side of the equation.
So, for those of you who have been doing Dynamic Pricing for awhile at your organizations and have had experiences with it, how has it gone? How has your organization handled dynamic pricing in regard to both upper-level donors (those who use the concierge desk) for ticketing purchases, and also for internal ticketing policies?
If you've utilized dynamic pricing for upper-level donor ticketing, what type of responses have you received from your constituents? Have they noticed? Have they complained? Have they canceled or downgraded their memberships? We're looking for both the positive and negative responses, as well as any information on membership losses resulting from dynamic pricing.
If you've utilized dynamic pricing for internal ticketing, what was the rationale for doing so? How has it affected your business practices (budgeting, etc)?
Thanks!
Chris
Hi Chris:
At City Center few of our donors notice the changing dynamic prices, and those that have noticed have not been upset.
We have had a situation where a donor had ordered and had been charged and seated long before a performance. The ticket price later increased. Later still, the donor changed his ticket order and was reseated. We then had to charge him the difference in price. We made him aware of the charge and he understood.
So far so good, and dynamic pricing is only used for a handful of our productions, but I think you're right that these are the problems to look out for.
-- Mike