This is not specifically a Tessitura question, but I would love your feedback.
I am attempting to gauge an industry average or standard to help us in goal setting this year, and it would be helpful to hear what percentage of your season subscribers are also annual fund donors.
If you are not comfortable posting here, please feel free to contact me directly. Thank you in advance!
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Best,
Rhealyn
Rhealyn Carter | Membership Programs Manager
AT&T Performing Arts Center
214.978.2841 | rhealyn.carter@attpac.org
Hey there!
For us, averaged over the past three years, it's a little less than half, about 46%.
Hope this isn't too late to help?
Jim