Effects of Increasing Membership Prices

Hi Barrett,

You may want to speak with Barbara Mazer-Gross who works for Tessitura now.  She was the Director of our Foundation when we went through a major overhaul in our membership fee structure and led the effort.   We handed out some band-aids but overall I think Barbara’s implementation plan (especially in communication with our donors) covered all of our bases and made it as painless as possible.  She also had an advisory membership committee of our Board which I think was a good sounding board of the best way to introduce and manage the increase.

Good luck!

Susan M. Crockett

Chief Information Officer

Ruth Eckerd Hall & The Historic Capitol Theatre

1111 N. McMullen Booth Rd.  l  Clearwater, FL 33759

727.712.2757   l   Fax: 727.791.6020

scrockett@rutheckerdhall.net

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I'm wondering if anybody here has increased the price points on their membership levels and would be willing to share how that went. Did you see a significant change in your member counts? Did you see any correlations with other revenue lines, such as ticket sales or merchandise? Why did you choose to increase prices in the first place?

We're aiming to open our own facility at the end of 2012 after nearly 30 years of renting halls. We haven't increased our membership prices in a very long time. We also have high membership goals for the opening. It seems fairly common for many organizations to increase their membership prices at such a time, but of course some are concerned about backlash. 

Anything your willing to share about your own experiences is much appreciated! 

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