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RFM for Development

Judy Turner
$organization

Hi everyone

In the Australian Ballet Philanthropy team we are not yet ready to go the ranking route but do want to be able to make some RFM judgments about constituents.

It would be great to know what others are doing - Extractions? Attributes? Lists of Lists?

Look forward to hearing from anyone out there!

Judy Turner
Senior Manager Annual Giving

 

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  • $organization

    Hi Judy,

     

    We did an RFM analysis last year using a combination of Extractions and Lists. We created one Extraction for each of the three dimensions (recency, frequency, and monetary), and then used List Builder to combine the Extraction segments into lists with every possible RFM combination. It was a bit of a clunky process, but gave us the results we were looking for.

     

    That being said – if you’re comfortable with T-Stats, I would echo Chris’ comment about starting your analysis there. I wasn’t familiar with T-Stats at the time we did our analysis project, but it’s definitely where I would start if I were doing it again now.

     

    Hope that helps!

     

    …Alex

     

     

    Alex Harris | Patron Development Manager | 206.443.2210 x1018 | Fax: 206.443.2379
    SEATTLE REPERTORY THEATRE | www.seattlerep.org | In Lower Queen Anne at Seattle Center

    ON SALE NOW | The K of D, an urban legend Jan. 14-Feb. 20, 2011 | The Brothers Size Feb. 4-27, 2011

     

    From: Tessitura Development Forum [mailto:forums-development@tessituranetwork.com] On Behalf Of Chris Wallingford
    Sent: Thursday, February 10, 2011 6:22 AM
    To: Alex Harris
    Subject: Re: [Tessitura Development Forum] RFM for Development

     

    Hi Judy,

    Your T-Stats might be another place to start looking at this. We worked through an RFM scenario using T-Stats during the TLCC2010 T-Stats Hands-On Workshop. Here's the PowerPoint presentation, and the RFM exercise starts on slide 35. 

    Best,

    Chris

    From: Judy Turner <bounce-judyturner5708@tessituranetwork.com>
    Sent: 2/9/2011 11:02:42 PM

    Hi everyone

    In the Australian Ballet Philanthropy team we are not yet ready to go the ranking route but do want to be able to make some RFM judgments about constituents.

    It would be great to know what others are doing - Extractions? Attributes? Lists of Lists?

    Look forward to hearing from anyone out there!

    Judy Turner
    Senior Manager Annual Giving

     




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Development Forum. You may reply to this message to post to the Development forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

Reply
  • $organization

    Hi Judy,

     

    We did an RFM analysis last year using a combination of Extractions and Lists. We created one Extraction for each of the three dimensions (recency, frequency, and monetary), and then used List Builder to combine the Extraction segments into lists with every possible RFM combination. It was a bit of a clunky process, but gave us the results we were looking for.

     

    That being said – if you’re comfortable with T-Stats, I would echo Chris’ comment about starting your analysis there. I wasn’t familiar with T-Stats at the time we did our analysis project, but it’s definitely where I would start if I were doing it again now.

     

    Hope that helps!

     

    …Alex

     

     

    Alex Harris | Patron Development Manager | 206.443.2210 x1018 | Fax: 206.443.2379
    SEATTLE REPERTORY THEATRE | www.seattlerep.org | In Lower Queen Anne at Seattle Center

    ON SALE NOW | The K of D, an urban legend Jan. 14-Feb. 20, 2011 | The Brothers Size Feb. 4-27, 2011

     

    From: Tessitura Development Forum [mailto:forums-development@tessituranetwork.com] On Behalf Of Chris Wallingford
    Sent: Thursday, February 10, 2011 6:22 AM
    To: Alex Harris
    Subject: Re: [Tessitura Development Forum] RFM for Development

     

    Hi Judy,

    Your T-Stats might be another place to start looking at this. We worked through an RFM scenario using T-Stats during the TLCC2010 T-Stats Hands-On Workshop. Here's the PowerPoint presentation, and the RFM exercise starts on slide 35. 

    Best,

    Chris

    From: Judy Turner <bounce-judyturner5708@tessituranetwork.com>
    Sent: 2/9/2011 11:02:42 PM

    Hi everyone

    In the Australian Ballet Philanthropy team we are not yet ready to go the ranking route but do want to be able to make some RFM judgments about constituents.

    It would be great to know what others are doing - Extractions? Attributes? Lists of Lists?

    Look forward to hearing from anyone out there!

    Judy Turner
    Senior Manager Annual Giving

     




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Development Forum. You may reply to this message to post to the Development forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

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