Hi everyone
In the Australian Ballet Philanthropy team we are not yet ready to go the ranking route but do want to be able to make some RFM judgments about constituents.
It would be great to know what others are doing - Extractions? Attributes? Lists of Lists?
Look forward to hearing from anyone out there!
Judy TurnerSenior Manager Annual Giving
Hi Judy,
Your T-Stats might be another place to start looking at this. We worked through an RFM scenario using T-Stats during the TLCC2010 T-Stats Hands-On Workshop. Here's the PowerPoint presentation, and the RFM exercise starts on slide 35.
Best,
Chris