Hi all,
I'm doing my inaugural offer test in Tessitura! I'll be splitting the group in question into 3 segments using an extraction; 1 segment will get a postcard, 1 segment will get an email, and 1 segment won't get anything. Then the results testing shall begin!
I'd love some recommendations about how I might set up my appeal and source structures. Here's my current plan, along with my questions:
One appeal for all 3 segments (obviously).
Appeal Category: Member Offers (meant to be used for either mail or email into the future). Does this make sense? Or is there a better way to do this?
Source group: One for each segment: Direct Mail Offers/ Email Offers/ Control Group - No Offer. Again, make sense?
Media type: One for each segment: Direct Mail Jan 2011; Email Jan 2011; Control Group Jan 2011. This is a very specific approach; would I be better off doing a more general "Direct Mail, Email and Control" set and re-using them in the future?
Thanks everyone - I want to make sure to do this right!
Beth