We are curious how other organizations manage "In Memory Of" and "In Honor Of" gifts. We currently soft credit them to the honoree and use an "Honor/Memorial" appeal. Even with the dedicated appeal it is sometimes tricky to pull accurate total giving for the creditee so we are considering doing away with the IMO/IHO soft crediting and just adding a note to the contribution who the gift is in honor of. Before making any changes we are wondering how other organizations manage their IMO/IHO gifts, specifically if you use soft credits or not. Thanks.
At Shubert Theatre we don't soft-credit them or use a special appeal. We really only use the honor/memorial information for playbills, so we just include it in their playbill listing ex: "Jane Smith in memory of John Smith." so when we export the info for the playbill it automatically pulls through. If they give again later without the memorial we just update the playbill listing.