Hello Tessitura Community!
We are moving form Raiser's Edge to Tessitura, launching in just one month, and are looking for a replacement for Blackbaud's Target Tag service. Target Tags is essentially a wealth screening service but instead of providing information about RFM, etc. it assigns a single rating of A-J to constituents (A being the most likely do donate and J being the least likely to donate). When we pull files for acquisition we use these ratings to help filter out some of our deep lapsed constituents who are unlikely to respond.
We will be using iWave when we launch Tessitura however it doesn't seem like this will give us a single rating to review like Target Tags did and it will also screen a much smaller batch of records.
My question is twofold:
1) For folks using iWave how do you use this information when segmenting out lists for acquisition and how is it working?
2) For folks not using iWave, what are you using and how is it working?
Thanks for any advice or insight!
Hi! We use iWave and it works really well for us. It does give a single rating, a "ProScore," from 1-4 which we sometimes combine with the Estimated Capacity Value output to segment our lists.
Thanks, Blair! We'll look into this.