Hi all,
I'm the database manager for my organization and I've been discussing with our development director the possibility of following a more purpose based campaign/fund structure as opposed to entity based, which is what we are currently using.
This presentation at TLCC Denver is what got me thinking about it: https://www.tessituranetwork.com/en/Items/Videos/Webinars/2021/Streamlined-campaigns-funds-designations
Who out there has gone to a purpose based structure? Is it working for you? Any issues?
The biggest benefits to me would be the streamlined structure and cutting out a lot of the repetitive campaigns, I.E.: Individual, Corporate, Foundation and better reporting in analytics, but I wanted to get some feedback from other organizations, specifically those that are museums who are currently using this structure.
Thanks!
Melissa Payne
Database Manager
American Song Archives
Following this thread because I'm having the same discussion at my organization!