This question isn't Tessitura specific, but Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 I’m wondering if anybody here has experience taking a membership program where members renew at any point in the calendar year, most commonly ~12 months from the date of the individual’s previous donation, and converting it into a program where the entire membership would renew at the same time each year. I'm talking about the whole membership ecosystem here.
Specifically, I'm looking for concerns and suggestions on the transition period, and what impact that shift had on the program’s performance (short-term and long-term).
If you have anything that you would be willing to share, I would be most appreciative!
I also once did the opposite at Montalvo Arts Center-- moved to the regular 12 month membership cycle from the model you're proposing.
While it made renewal appeals much simpler when there was just one expiration date for all, it was certainly easier for people to understand when they got a membership for a full year instead of 4 or 6 months.
I'm wondering what advantages SFJazz is hoping for.