Converting a membership program's renewal date

This question isn't Tessitura specific, but Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 I’m wondering if anybody here has experience taking a membership program where members renew at any point in the calendar year, most commonly ~12 months from the date of the individual’s previous donation, and converting it into a program where the entire membership would renew at the same time each year. I'm talking about the whole membership ecosystem here.

Specifically, I'm looking for concerns and suggestions on the transition period, and what impact that shift had on the program’s performance (short-term and long-term).

If you have anything that you would be willing to share, I would be most appreciative!

Parents
  • Lucie's comment about standard reports makes me think of another question to consider: how might your reporting needs change under the new structure?  Make sure you have new versions of any important reports available if necessary, and that the org can deal with any changes this brings.  For instance, if you used to have a renewal rate for each month, you may not have that any longer; just make sure everyone understands that the baseline is moving, and you can't necessarily do an apples-to-apples comparison with your old data.

    Beth

    * * * * *

    The Dead Sea Scrolls: Words That Changed the World exhibition is at the museum through October 24, 2010. Witness authentic 2,000-year-old manuscripts, including the earliest biblical writings. Spiritually significant. Scientifically stunning. Visit www.smm.org/scrolls.

    Elizabeth A Varro
    Membership Manager
    Science Museum of Minnesota
    (651) 265-9829



    From: "Lucie Spieler" <bounce-luciespieler8144@tessituranetwork.com>
    To: bvarro@smm.org
    Sent: Tuesday, June 15, 2010 4:57:14 PM
    Subject: RE: [Tessitura Development Forum] Converting a membership program's renewal date

    We have just done the opposite: we took a couple of static date membership organizations (individual and corporate) and converted into one rolling date membership organization!

     

    I set up the new membership organization and ran a query (after lots of testing, of course) to copy the current membership of the old membership organizations into the new organization, using the initial gift of the membership as the initiation date and a year later as the expiration date. I then (by query) deactivated the old memberships.

     

    Because we are not using the same membership organization, standard reports looking at renewal rates aren’t really applicable; but we weren’t using those reports anyway. We are using membership as a way to tell us when people want to be solicited for contributions.

     

    I have had to do some manual adjustments on a few memberships (perhaps my query didn’t pick the appropriate gift as the first gift), and in a few cases have moved contribution history (again, by query) from the deactivated membership to the new one.

     

    If you decide to go the “create a new membership based on an old one” route, I’d be happy to share my query.

     

    Lucie

     

    --------------------------------

    Lucie Spieler

    IT Development and Training Manager

    Editor, Season Program

    -----------------------------

    Florida Grand Opera

    8390 NW 25th Street, Miami, FL 33122

    Phone: 305-854-1643 x 1521

    Fax: 305-856-1042

    Ticket Office: 800-741-1010

    www.FGO.org

     

     




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Development Forum. You may reply to this message to post to the Development forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

Reply
  • Lucie's comment about standard reports makes me think of another question to consider: how might your reporting needs change under the new structure?  Make sure you have new versions of any important reports available if necessary, and that the org can deal with any changes this brings.  For instance, if you used to have a renewal rate for each month, you may not have that any longer; just make sure everyone understands that the baseline is moving, and you can't necessarily do an apples-to-apples comparison with your old data.

    Beth

    * * * * *

    The Dead Sea Scrolls: Words That Changed the World exhibition is at the museum through October 24, 2010. Witness authentic 2,000-year-old manuscripts, including the earliest biblical writings. Spiritually significant. Scientifically stunning. Visit www.smm.org/scrolls.

    Elizabeth A Varro
    Membership Manager
    Science Museum of Minnesota
    (651) 265-9829



    From: "Lucie Spieler" <bounce-luciespieler8144@tessituranetwork.com>
    To: bvarro@smm.org
    Sent: Tuesday, June 15, 2010 4:57:14 PM
    Subject: RE: [Tessitura Development Forum] Converting a membership program's renewal date

    We have just done the opposite: we took a couple of static date membership organizations (individual and corporate) and converted into one rolling date membership organization!

     

    I set up the new membership organization and ran a query (after lots of testing, of course) to copy the current membership of the old membership organizations into the new organization, using the initial gift of the membership as the initiation date and a year later as the expiration date. I then (by query) deactivated the old memberships.

     

    Because we are not using the same membership organization, standard reports looking at renewal rates aren’t really applicable; but we weren’t using those reports anyway. We are using membership as a way to tell us when people want to be solicited for contributions.

     

    I have had to do some manual adjustments on a few memberships (perhaps my query didn’t pick the appropriate gift as the first gift), and in a few cases have moved contribution history (again, by query) from the deactivated membership to the new one.

     

    If you decide to go the “create a new membership based on an old one” route, I’d be happy to share my query.

     

    Lucie

     

    --------------------------------

    Lucie Spieler

    IT Development and Training Manager

    Editor, Season Program

    -----------------------------

    Florida Grand Opera

    8390 NW 25th Street, Miami, FL 33122

    Phone: 305-854-1643 x 1521

    Fax: 305-856-1042

    Ticket Office: 800-741-1010

    www.FGO.org

     

     




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Development Forum. You may reply to this message to post to the Development forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

Children
No Data