Thank you everyone for sharing your insights and approaches, I really appreciate it. So glad to hear of your successes too, especially at this time. It seems the riskier option in the circumstances may be not to direct mail, given the response rates you've experienced, so finding a less risky way to do this is best. It sounds like a hybrid approach strikes a fair balance, and outsourcing may help. I note things in Australia might be a little different, and will loop all of this together with that of local organisations to help with our decision making on this one. Thank you and good luck for this year!