We were cautious with our first few mailings closer to the start of the pandemic, but our direct mail results were the highest they've ever been. Best conversion rates and highest donation average in the 14 years of full data we have in Tessitura. Our acquisition mailing in the fall to recent subscribers and ticket purchasers generated a 6% conversion rate with an average gift of $124. The ROI on the campaign is absolutely crazy for an acquisition mailing, and all of our renewal mailings are performing at almost double results compared to the previous year.My recommendation from our experience and Canadian studies that have happened is don't pull back unless you absolutely have to. This is the time when people are willing to support Arts the most!