Direct Mail campaigns during Covid-19

Hi everyone, given the situation with Covid-19 and the reduction of physically handled communication, how is everyone approaching the direct mail element for their fundraising campaigns this year?
Like most, we scaled this back heavily throughout 2020. I’d love to gain some insights into how organisations are choosing to balance this moving forward into 2021...
Thanks in advance for sharing your approaches!
Cheers,
Leonie
Parents
  • We are in the same boat as Kate!  We've been doing email follow-up on mailed pieces which has worked well, and we've gotten a good amount of gifts in the mail.  We outsourced renewal mailings for 2021 that we were previously doing in-house to a co-op since we are not in the offices regularly and have limited staff.  We also planned to reduce the size of some of our mailed campaigns in 2021 for budgetary reasons, so in those cases we will mail to the segments that have historically had the highest response rate to the mailings and email everyone else.

Reply
  • We are in the same boat as Kate!  We've been doing email follow-up on mailed pieces which has worked well, and we've gotten a good amount of gifts in the mail.  We outsourced renewal mailings for 2021 that we were previously doing in-house to a co-op since we are not in the offices regularly and have limited staff.  We also planned to reduce the size of some of our mailed campaigns in 2021 for budgetary reasons, so in those cases we will mail to the segments that have historically had the highest response rate to the mailings and email everyone else.

Children
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