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Direct Mail campaigns during Covid-19

Leonie Thompson
$organization
Hi everyone, given the situation with Covid-19 and the reduction of physically handled communication, how is everyone approaching the direct mail element for their fundraising campaigns this year?
Like most, we scaled this back heavily throughout 2020. I’d love to gain some insights into how organisations are choosing to balance this moving forward into 2021...
Thanks in advance for sharing your approaches!
Cheers,
Leonie
Parents
  • $organization

    We ran a direct mail campaign in fall 2020 at about the usual size. It was among the highest performing DM campaigns we've run.

    Like all of our campaigns, of course, we did email follow up on the physical piece (rather than physical ones), so I guess it's kind of a hybrid campaign. It's also possible people reacted more to the emails than the physical piece, but we did get a lot of the gifts back via physical mail too.

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  • $organization

    We ran a direct mail campaign in fall 2020 at about the usual size. It was among the highest performing DM campaigns we've run.

    Like all of our campaigns, of course, we did email follow up on the physical piece (rather than physical ones), so I guess it's kind of a hybrid campaign. It's also possible people reacted more to the emails than the physical piece, but we did get a lot of the gifts back via physical mail too.

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