Happy Friday! I just have a quick question today. How long before you reclassify a lapsed donor as a new donor? Is it two years since the date of their last gift? 3 years? 5? TIA
For me, a lapsed donor is always a lapsed donor. Even if they last gave 10 or 20 years ago, they likely remember giving to us and it's in our best interest to customize their acknowledgement to welcome them back instead of welcoming them for the first time. Hope this helps!