Happy Friday! I just have a quick question today. How long before you reclassify a lapsed donor as a new donor? Is it two years since the date of their last gift? 3 years? 5? TIA
We actually have a 3rd category for those types of gifts. We classify those as Win Backs and note the FY for the last gift and a note. Then when the letters are being signed our CDO can make reference to that and welcome them back. Seems to work well.