Good morning!
I was curious if any institutions have started a campaign on Facebook or other third party sites. If so, how do you record your gifts? Do you record the amount in one lump sum to the third party/Facebook Tessitura record or enter in each individual donation to their constituents' records? On Facebook, we are only able to retrieve the donor's name, which isn't enough to record a new record for our institution. Let me know what your institution has done in this situation.
Thanks!
Linda
Hi Linda! We have started using Facebook a lot more in recent months, and we do record each individual donation on people's records based on the info we get from Facebook. As you have said, it is often very difficult to determine who the donor actually is since they are only required to enter a name (very rarely, someone will provide an email address too). Our organization's policy is that it's okay to create a new record with just a name, so we've had to set up quite a few of these records, with the idea being that eventually they will be merged into existing records. That said, most of our facebook gifts come from personal/birthday fundraisers created by our staff, so sometimes we can figure out from there who the donor is (in those cases, usually other staff :)). Good luck!