I'm doing some analysis of our individual fundraising and I'd love to get an industry wide idea of what percentage of ticket buyers are also donors, as well as what percentage of subscribers are donors.
If anyone is willing to share i'd be very grateful. Also, if you'd rather not post it but wouldn't mind chatting offline please feel free to reach out to me at lskehen@calperformances.org.
Thanks!
Laurel
Cal Performances
When I was with The Cleveland Orchestra we participated in a study for the League of American Orchestras that examined something like your topic - the study may be useful for you.
http://www.americanorchestras.org/knowledge-research-innovation/audience-engagement/churn-presentation.html