Attendance Vs Donors

Beth,

First, that is a real cool question.

Second, I know of no standard tool built into the Tessitura client, or T-Stats that would answer that question exactly in a single go. (There might be something that others have figured out.) The challenges with your question are:
1. You first have to find the earliest member date for each existing customer you want to evaluate. Then:
2. With both the dates and customer numbers from above you have to go through each customers ticket history to find and count all performances for each customer with an order or performance date prior to the first membership date you found above.

Once completed, the answer you would get, would not be a single number, but a set of numbers representing the number of performances prior to the first membership for each customer. These values would represent some sort of distribution of values. You could then summarize that distribution of values with a single number statistics like average(mean), median, standard deviation....

The "standard" tool we would use to answer such a question would be a SQL query written by our DBA or a Busisness Analyst into SSMS. Here at BAM we are also working on non-standard methods using Microsofts Power Query, Power Pivot, and Power BI desktop to answer such questions. Unfortunately, these custom tools will only work if you are hosting your Tessitura onsite. They take a DBA to setup the system to support such activities. They do not work with RAMP.

If you do not have access to those tools, you could also use manual labor, to sample a smallish subset of customers data giving you a sense of these values. 100 or so accounts reviewed by an intern might give you a starting point.

One might also be able to use one of the membership and one of the ticket history reports to export this data for such an evaluation in MS Excel. Others might be able to jump in with the best candidate reports.

I know that this is not much of an answer. However, I hope this gives you some ideas about moving forward. I would love to see if others have a good quick way to do this. We have a lot of cleaver folks in the community. Please share any method you end up using, I'm sure that others have the same type of question.

--Tom Brown
Business Analytics mgr

Brooklyn Academy of Music BAM
Peter J. Sharp Building
30 Lafayette Ave
Brooklyn, NY 11217

www.BAM.org

Tbrown@bam.org
718-724-8135



On Wed, May 4, 2016 at 11:36 AM, Beth Harvey wrote:

Hello!

I'm wondering if anyone ever examines typical ticket buying history prior to a constituent becoming a donor. I'm trying to find out typically how many performances someone will attend before becoming a donor.

I've looked at T-Stats and extractions, and I can't seem to find the right combination... does anyone have a way that they do this that they could share?

Thank you!

Beth









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Hi Tom, 

 

I'm really sorry, this went straight to my spam and I didn't check the website because I always get emails - how annoying!

Thank you very much for this detailed response, I will take some time to go through it properly and try a few things - I'll let you know how it goes.

 

Thank you

Beth

Hi Tom, 

 

I'm really sorry, this went straight to my spam and I didn't check the website because I always get emails - how annoying!

Thank you very much for this detailed response, I will take some time to go through it properly and try a few things - I'll let you know how it goes.

 

Thank you

Beth