Hi everyone,
We are exploring the idea of adding a "suggested donation" line on our subscription renewal mailing this year. It would be a 10% increase on their gift from last year, or a set amount of $50 or $100 if they have never given before. I was wondering if anyone else suggests donations on sub renewals... what works, what doesn't, do you give a "grand total" on the form with ticket price AND donation? If anyone has example forms that they are willing to share, that would be really helpful as well!
Thank you for your input!
Nicole Eibe - Director of Donor Engagement - Annual Fund
Sarasota Orchestra
Hello, With any purchase we have a suggested donation. It is important to really understand the patrons capacity and not under ask or over ask. I the person has no donation, iWave, or Wealth Engine information to calculate a suggested ask from the capacity, we will do a static ask of a 100 for subs and usually 25 for singles. I am not sure doing a 10% across the board is the best option. You may be leaving donations on the table. Subscribers seem to respond well to the ask and most will give something. The donation is not included in the grand total since it is a still only a "suggestion".
Travis