Text-to-Give Programs. Successful? Not Impactful?

Has anyone had success with a Text-to-Give program -- regardless of ability to find a platform that hooks into Tessitura ( heresy, I know)?

We would be grateful to learn more about the program. Was the program a general 'give' or very subject/time specific (and/or urgent)? Did you announce from the stage, in a program, via social media, or somewhere else?  What led to the success? How did you determine success criteria? What ten things should we consider for a successful Text-to-Give campaign?  

Conversely, if you have tried Text-to-Give and have not had success, please share your thoughts.

In advance, thanks for ANY insights.

----------------------------------

Elizabeth Weisser | Direct Mail and Digital Giving | Development

P: 212-415-5547  |   F: 212-415-5671

 

92nd Street Y, 1395 Lexington Avenue, New York, NY 10128