Hello all,
We are re-evaluating the criteria we use to determine when a donor gets assigned a major gift plan and I am wondering what you all use.
Do you look at the length or giving history, total giving? Ticket purchase history? What has been successful? What hasn't?
Also, how often do you "refresh" your donors with active plans to ensure you are finding new folks?
Any insight is greatly appreciated!
Thank you,
Karen
We have a two pronged approach. We look at all donors prior giving to see into which of three levels they will fall. The information we use to determine who is a major gift prospects is: have they given at this level before or can they be stepped up to the level, and we also look at the P2G score (capability) from our Wealth Engine overlay.
We start this process a few weeks before the start of the new fiscal year and then assign donors based on criteria above. We don't refresh throughout the year, just keep working the same prospects before re-evaluating before the next fiscal year.
It's pretty successful for us. The Wealth Engine part is new, but it seems to be working as we had hoped, which is that people who have capacity to give more, but have been giving little, are stepping up with asked for a higher specific amount.
Hope this helps!
Thanks Melissa!
When you are looking at their history, is there a certain number or years at a particular level that you look at before asking someone to move up?
Not really. If they've been at the same level for a couple of years we will suggest a step up, usually an additional 25%.