At TLCC2015, my fellow 92Y attendees heard that some organizations are moving away from memberships. We had planned on (very belatedly) implementing memberships in the near future, but want to make sure we are taking everything into consideration before we do.
For any organization who has moved away from memberships - why did you do so, and how are you alternatively tracking donor trends and reporting on donor levels (for current and prior years)?
If you are at an organization or know of an organization who moved away from memberships but can't speak to the reasoning behind it, please also drop me a line (preferably with the name of someone who might be willing to speak to me).
Thank you!
Carla Moy
Development Manager, 92nd Street Y
cmoy@92y.org