The National Ballet of Canada uses telesales a full 50 weeks of every year for development and marketing. Although we have a highly developed calling schedule between departments, lead "kill dates" and a three month calling "block" between campaigns, we still find that our leads are getting stale very quickly.
During the subscription renewal campaign, if a subscriber sends in their renewal, their name, account number etc are sent upstairs to ensure that the lead is pulled from calling. My telesales manager tells me this is like finding half a needle in an over-sized haystack. Despite his various techniques, unfortunately these calls are still made. This is just one example of stale leads.
Thus we are looking into paperless leads. I would love to get feedback from other users who have gone this route. Are you using an outside supplier for this? If so, does that system "speak" to Tessitura? Or have you developed this technology in-house?
Thanks!
Selga Apse
As of 2010, we no longer have a dedicated group of outbound callers. We have, therefore, greatly scaled back our processes of tracking such calls. Sorry I can’t be more help with this.
Lucie