The National Ballet of Canada uses telesales a full 50 weeks of every year for development and marketing. Although we have a highly developed calling schedule between departments, lead "kill dates" and a three month calling "block" between campaigns, we still find that our leads are getting stale very quickly.
During the subscription renewal campaign, if a subscriber sends in their renewal, their name, account number etc are sent upstairs to ensure that the lead is pulled from calling. My telesales manager tells me this is like finding half a needle in an over-sized haystack. Despite his various techniques, unfortunately these calls are still made. This is just one example of stale leads.
Thus we are looking into paperless leads. I would love to get feedback from other users who have gone this route. Are you using an outside supplier for this? If so, does that system "speak" to Tessitura? Or have you developed this technology in-house?
Thanks!
Selga Apse
I’m totally curious and would appreciate any insight.
jay
From: Tessitura Development Forum [mailto:forums-development@tessituranetwork.com] On Behalf Of Boann Petersen Sent: Tuesday, December 14, 2010 6:27 PM To: Roger Jay Twitchell Subject: RE: [Tessitura Development Forum] Paperless Telefunding?
We use Tessitura to track our paperless leads. Our system is based on solicitations but does have some customization put in place to make it all work the way we want.
If anyone wants more information let me know and I will put you in contact with our Teleservices Manager who knows more about the nuts and bolts of the whole setup.
Boann
From: Roger Twitchell <bounce-rogertwitchell1657@tessituranetwork.com> Sent: 12/14/2010 3:48:40 PM
Dear Lucie,
I got off track and caught up in the chaos of the job, but have come back to see what your progress with paperless leads has been like over the last year. I would greatly appreciate hearing how you have developed your system over the last year.
Best,
Jay
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I have passed your contact info on to our Teleservices Manager. He should be contacting you soon.
Thanks,