Telefundraising-to continue?

We have been running a telefunding campaign, via leads printed from Tessitura, for a number of seasons now. Last year proved to be a particularly difficult one (which should come as no surprise) for telefunding.

Our annual giving campaign is comprised of a fall appeal letter followed by numerous weeks of telefunding in the winter/spring. We are toying with the idea of getting rid of telefunding and going to a strictly letter/email campaign (letting folks know of course that we will not be calling them) but before we go down that road I'm trying to find some information on what other folks have done.

Anything insight provided would be greatly appreciated.




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Not sure how that happened - I had an awesome reply I'll try to repeat.

I've worked on a campaign where we tried to eliminate it but what we ended up doing is using things like channel to determine how a user responded in the past few years.  That gave us a big matrix with weights by mail and weights by phone - if a donor always responded by phone, we sent those leads to TF immediately, if they always responded by mail we kept them in a mail pool until it was later in the campaign.

We found doing this helped us maximize our mailing and calling resources, control the flow of the campaign, and elimiate some crossover where mailing and calling was simultaneous.

My first response was way better.