We are preparing to start a multi-year campaign which will likely include gifts to Endowment, Capital, Planned Giving and Operations. Would anyone be willing to share their Tessitura structure for a similar Campaign? Or, thoughts on what has or hasn't worked for you? I'm not sure whether we should create one grand Campaign with Funds for Endowment, Planned Giving, etc or if Planned Giving should be it's own Campaign with a Fund for this specific Campaign...?
Thanks for any thoughts.
We had a major comprehensive campaign in which contributions were going to multiple campaigns over multiple fiscal years and since we were in the silent phase (full disclosure that our campaign never got out of the silent phase) we were only tracking contributions that were specifically solicited for the comprehensive campaign. We did this tracking through appeal and source codes that were specific to the comprehensive campaign. Our reporting was done using a customized report that allowed us to pull on appeal category. Please let me know if you would like more details and I would be happy to share.
Best
Jess Levy
San Francisco Opera
415-565-3283
Thanks, everyone. This information on how others have handled the situation will be helpful as I propose a system for our own campaign.