Including frontline staff in an Audience Behaviour campaign

Hello lovely fellow Tessiturians.

This month through our two venues in Southampton, England - Mayflower Theatre and MAST Mayflower Studios, we launched a campaign to combat poor audience behaviour. 

The idea for this new campaign was born after seeing an uptick in audience behaviour issues in other venues across the country. We brought together an internal working group which included representatives from across the organisation, including Front of House staff, artistic and executive leadership and our marketing team. We decided to lead with images of our real staff members with messaging around behaviour to bring back the human face to the campaign. We wanted to take a proactive initiative to remind our customers of the friendly faces of our organisation, what they do, and most importantly, that they’re human and doing their best to ensure that all customers have the most enjoyable experience possible. The campaign runs with two taglines "See the show - don't be the show" and "There's no excuse for abuse" Alongside a PR launch, and full media campaign, the images are being used on social media, pre-visit emails, physical posters around the building and on digital screens. We even have new badges containing the taglines for all staff to wear. We have had so much positive feedback from our teams following the launch and they feel empowered by being involved in the campaign.

Here is a link to the campaign images:

Microsoft Word - Document1 (mayflower.org.uk)

I hope this helps and provides some useful ideas.