Activating DEI statements in your marketing strategies: October 26

Our next DEAI Learning Series is coming up on Wednesday, October 26 at 12pm EDT. Please join us for:

Activating DEI statements in your marketing strategies

Presenters:Daniel Acosta (The Dallas Opera) and Andrea Cuevas (Hartford Stage)

Description: In 2020, organizations rushed to make statements about their DEI efforts and anti-racism commitments. Two years later, how have those promises been infused into the day-to-day processes and institutional strategies? As marketers, how are we keeping all our goals at the forefront of our work? From brand voice to budget allocations — and much more in between— we’ll explore ways to reflect and connect our communications to put words into action.

Key Takeaways:

• Connect your organization's commitments to your strategies.
• Craft communications that appeal to multiple audience segments.
• Recognize and remove obstacles that might be preventing you from retaining new audiences.

Register in advance

Tessitura's DEAI Learning Series aims to elevate ambitious ideas and effective initiatives. We hope to inspire you to advance diversity, equity, accessibility, and inclusion in your own institutions and in the arts and culture sector. This event is open to Tessitura members and the general public, so feel free to invite others to attend. 

This series of virtual events is co-curated by the Community subcommittee of Tessitura's internal DEAI Committee, along with the Community DEAI Advisory Committee, comprised of 10 global members employed by an organization using Tessitura.