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Culture & Community in A Time of Crisis -- A Special Edition of Culture Track

Brian Parker (Past Member)
$organization

Good morning friends,

Some of you may remember the Culture Track presentation from LaPlaca Cohen at Philbrook back in March 2018, as part of their research into the world of arts and culture.

I got an email this morning sharing the results of a new study titled Culture & Community in a Time of Crisis, which uses audience feedback to measure how people feel about arts and culture in our time of dealing with the coronavirus.

The study's landing page can be found at this link: https://culturetrack.com/research/covidstudy/. To view the results, you can navigate to this link: https://culturetrack.com/research/reports/ and scroll down. If you provide your name, email address, and organization, you can access the Key Findings PDF, the Methodology PDF, and the Final Survey Instrument PDF, as well as the raw data tables in Microsoft Excel format.

Thank you,

Brian

  • $organization
    Here are a few intriguing takeaways from my (admittedly early) read of the report materials:

    • Respondents under quarantine tap into their creative side and seek connection and distraction both online and off. Many interact virtually with organizations they did not visit in person before the pandemic.

    • The vast majority of respondents express and challenge themselves creatively in quarantine. 81% report doing something creative during the pandemic.

    • After weeks of quarantine, respondents are eager to reconnect with loved ones and dine out, but aren't as excited to resume most cultural experiences. 69% had done little to no planning for future arts and cultural experiences.

    • Many respondents want cultural organizations to help their communities decompress and stay connected during the COVID-19 crisis.

    • Americans want arts and culture organizations to become more active participants in their communities, and they want to see their communities better reflected in these organizations. These sentiments may have intensified in the weeks since the survey data was collected, in the wake of national protests against police brutality and systemic racism.

    • 96% of respondents identify various ways that arts and culture organizations can help their communities during the COVID-19 crisis, but only 1 in 3 report seeing these organizations helping in some specific way at present.

    • Top Line Implications:
      • Put Safety First
      • Lead with Empathy
      • Include the Excluded, Who Need You More Than Ever
      • Build a Digital Bridge to the Future.