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Pay what you can

Kirsty Alexander
$organization

Haia all

Hope you're well! (Cross posting in a few groups so sorry if you get this multiple times..!)

We're looking at offering pay what you can for one of our exhibitions coming up, and I wondered if anyone was able to share their average amounts given if you've also done something similar in the past? We have some data from our Events programme but this is quite minimal and my hunch is that the average for an exhibition is not the same as a one off event (Although I'm happy to be proved wrong!). It would also be great to know how you presented this on the purchase path, eg with different options at different price points or a free type field for people to input their amount? 

All thoughts very welcome!

Diolch pawb / Thanks in advance!

Kirsty

Parents
  • $organization

    Hi Kirsty,

    So, we offered a 'Pay what you decide' option for one of our family day events back in October last year as a bit of an experiment, originally the event had been free but required booking. We had an option for Adults and Children, this was more to do with tracking uptake rather than pricing, both price types had the option of entering any amount. We added some instructional text to the booking page to offer 'suggested' prices of £6 for adults and £3 for children but reassured bookers that we would be happy with any amount contributed and that paying nothing was fine. Perhaps because we had this guidance on the page, the most common price paid was £3 for both adults and children by quite a substantial majority. There were a range of prices paid: excluding those who opted to pay nothing, we had prices from 20p up to £10 per person. 

    For our next family day we've switched from having bookers enter a price per 'ticket,' to having 6 unique price types: Adults at £5/£3/Free and Children £5/£3/Free. Funnily enough, looking at the data for this new day, so far the majority of bookers have selected the free option rather than pay anything which is interesting. We're still experimenting with this format so it would be interesting to hear how things go for you.

    Best,

    Sam

Reply
  • $organization

    Hi Kirsty,

    So, we offered a 'Pay what you decide' option for one of our family day events back in October last year as a bit of an experiment, originally the event had been free but required booking. We had an option for Adults and Children, this was more to do with tracking uptake rather than pricing, both price types had the option of entering any amount. We added some instructional text to the booking page to offer 'suggested' prices of £6 for adults and £3 for children but reassured bookers that we would be happy with any amount contributed and that paying nothing was fine. Perhaps because we had this guidance on the page, the most common price paid was £3 for both adults and children by quite a substantial majority. There were a range of prices paid: excluding those who opted to pay nothing, we had prices from 20p up to £10 per person. 

    For our next family day we've switched from having bookers enter a price per 'ticket,' to having 6 unique price types: Adults at £5/£3/Free and Children £5/£3/Free. Funnily enough, looking at the data for this new day, so far the majority of bookers have selected the free option rather than pay anything which is interesting. We're still experimenting with this format so it would be interesting to hear how things go for you.

    Best,

    Sam

Children