Dear nordic colleagues
How long it's been since our last meeting. I hope you are getting on despite the difficult times.
We are working towards optimizing the structure of our pricing schemes, i.e. the distribution of price zones, price categories, and price increments.
Among other things, we are trying to make a price elasticity analysis, to see if we can find margins we can work within.
Have any of you worked specifically with your pricing in recent years? Are any of you interested in discussing pricing in more detail?
Look forward to hearing from you
Martin
Hello all,
Me and Martin Havn at the Kongelige Teater are still analysing our seating arrangement and looking at how our customers choose seats. We see that we have a lot of weird 'cold zones' (see picture attached) which probably result in sharp differences between prices in these areas. However, we are still not sure how to go about it.
We know that other Nordic theaters have very different pricing zones and strategies and we think it would be interesting to compare heat-maps if only we could get the data.
If anyone is willing to share their sales data then we could offer doing some heatmap plots and analysis for you, so you can see which seats are popular, which ones sell fastest, which type of customers prefer which type of seats, etc. etc.
We think it would be an interesting project that we all could benefit from in the long run.